The COVCHEG project



Community-based Value Chain Enhancement in the Greater Caucasus Mountains area valorizes local gastronomy and cultural heritage, aiming to foster economic regeneration and the well- being of rural communities in Azerbaijan. The project promotes a development model that combines agrobiodiversity maintenance, economic development, and poverty reduction as mutually supportive objectives that can be achieved by the sound management and productive use of agrobiodiversity resources.


Project description

The project is a EU funded project coordinated by Slow Food in partnership with Animal protection Public Union (APPU) and the National Association of Rural Municipalities of Azerbaijan (NARMA). The pilot project area includes five districts, part of the Shaki-Zaqatala and Daglig-Shirvan economic regions: Shamakhi, Ismaili, Gabala, Shaki and Qakh.



In these territories the project will consider specifically two main intervention sectors, agriculture and gastronomic tourism, contributing to valorisation of identities and local gastronomy, conservation of biodiversity and cultural heritage, and sustainable livelihoods potential. It will not only advance knowledge and skills of beneficiaries but will result in specific food chain development model and tourism products and practices of the pilot districts, and, in overall, will serve as model for further multiplication nation-widely. In longer term it will positively influence the state of natural resources and social environment, decrease levels of unemployment and out-migration as well as strengthen resilience of the territories.

The main project activities will be:

National campaign to promote consumption of local food


Implementation of rural tourism projects


Organization of local events


Earth Market creation


Mapping of agrobiodiversity and traditional products


Implementation of local food value chain projects


International campaign to promote rural tourism


Major international Event



Slow Food – Project Coordinator
Within the framework of the project and through its headquarters based in Italy, in collaboration with the Slow Food Foundation for Biodiversity (the organization through which Slow Food carries out its activities protecting biodiversity), Slow Food is responsible for the transfer of know-how, skills, methods, and models, ensuring that all the necessary adaptations to the context of the target region will be planned, implemented, and available for multiplication.
Piazza XX Settembre, 5, 12042, Bra (CN) Italy
Ph.: +39 0172 419 611
Fax: +39 0172 419 755
Contact person: Anna Kanshieva, Asia & Europe Coordinator


Animal Protection Public Union
Within the framework of the project APPU is responsible for the implementation of the market-driven initiative in the target region and, in collaboration with the National Association of Rural Municipalities of Azerbaijan, the organization of local and national events.
Khazar district, Shuvalan, h. 376, Baku, Azerbaijan.
Ph.: +99450 3125089
Fax: +99450 3125089;
Contact person: Azer Garayev, chairman of APPU


The National Association of Rural Municipalities of Azerbaijan
The main role of NARMA is to ensure the maximum level of collaboration and engagement of rural municipalities in project activities as well as the dissemination of the project models and tools to local rural municipalities, promoting their scaling out in other rural regions.
Dilara Aliyeva 251 A. Baku, Azerbaijan
Ph.: +99412 4996348
Fax: +99412 4996348
Contact person: Ali Mehdiyev, chairman of NARMA


Associated PARTNERS

Ministry of Ecology and Natural Resources
B Aghayev str. 100 (A) Baku, Azerbaijan
Ph.: +99412 5380481
Fax: +99412 5388508


Ministry of Agreculture
Uzeyir Hajibayli str. 80 Baku, Azerbaijan
Ph.: +99412 4980844
Fax: +99412 4986449


Ministry of Education
49 Khatai Avenue, Baku, Azerbaijan
Ph.: +99412 5991155
Fax: +99412 4960647



State Tourism Agency
96E Nizami str, Landmark I Baku, Azerbaijan
Ph.: +99412 4928713


PASHA-Travel Agency
151 Port Baku, Baku, Azerbaijan
Ph.: +99412 4041090
Fax: +99412 4041091



The Project implemented by the Slow Food in partnership with APPU and NARMA

The Project is funded by the European Union

This website was created and maintained with the financial support of the European Union. Its contents are the sole responsibility of the COVCHEG project partnership and do not necessarily reflect the views of the European Union.